Facebook Analytics Frequently Asked Questions

What are analytics? Analytics are data or statistics about your page that record user interactions with your page and posts.

What is the overview section and what kind of information will I find there?

The Overview section gives you the most important data about your page at a glance. It includes:

• Total Likes – total # of people who have liked your page.

• Total Reach – total # of people who have seen your posts during the selected time period.

• Post Engagement – total amount of times people have reacted, commented or shared your post during the selected time period.

• Page Clicks – total # of times people have clicked on your page during the selected time period.

• Total Fans – total # of fans that have followed your page during the selected time period.

• Posts Published - # of posts made during the selected time period.

What is Audience Growth? Audience Growth shows the # of likes on your page that you have gained and lost each day.

What are Total Likes? Total Likes are the total # of people who have liked your page.

What are Net New Likes? Net New Likes are the # of new likes minus the # of unlikes.

What are Organic Likes? Organic Likes are likes you didn’t pay for. For example, if someone just naturally visits your site, then likes your page.

What are Paid Likes? Paid Likes are likes you paid for. It is the # of people who liked your page from an ad or sponsored story.

What is Audience Engagement? Audience Engagement shows the number of likes/reactions, comments and shares on your posts.

What is Audience Demographic? Audience Demographic breaks down the composition of your fans by age, location and gender.

What is post performance? Post performance is the total number of likes, shares, reach and engagement on your post.

What are Popular Tag Clouds? Most popular hashtags used in your posts.

What is a Hashtag? It is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

 

Twitter Analytics Frequently Asked Questions

What are analytics? Analytics are data or statistics about your page that record user interactions with your page and posts.

What is the overview section and what kind of information will I find there? The Overview section gives you the most important data about your page at a glance. It includes:

• Followers – total amount of people who follow your Twitter account.

• Following – total amount of people that you currently follow.

• Tweets – total amount of ‘tweet’s or posts that you have made.

What are Daily Tweets? Daily Tweets are the number of tweets you posted daily for the selected period.

What is Tweet Frequency? Tweet Frequency allows you to see how often you tweet each hour and each day. The graph reflects the time of day/night and the amount of posts. The Weekly Overview chart is the week at a glance displaying how many times per day you are posting.

What is Content Type? The chart shows what types of tweets you are posting, whether your tweets contain simply text, links, images or videos.

What are Engagements? Engagements are the total # of times a user interacted with a Tweet. For example: clicks anywhere on the Tweet, including retweets, replies, follows and likes.

What are Engagement Insights? Engagement Insights displays how many times you have tweeted, your engagements, and shows the number of favorites, replies and retweets you have made.

What is Audience Engagement? Audience engagement is the number of favorites, replies and retweets on your post and insights show you the engagement in figures.

What is Tweet Performance? The Tweet Performance sections allows you to see how each of your tweets performed. The difference tabs will show your popular tweets, most retweeted tweets and most favorite tweets.

What is the Mentions Overview section? The Mentions Overview section displays how many mentions you have received during the selected time period. It also will show you your Top Mentions Tweets and Top 5 Influencer Users.

What is a Mention? A mention is when somebody tags your Twitter handle in their tweet.

What are Popular Tag Clouds? Popular Tag Clouds are the most popular hashtags used in your tweets.

What is a Hashtag? It is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.